Alabama Nursing Home Association
October 25, 2016
NDA-covered work
June 13, 2019
Walt Maddox Gubernatorial Campaign:
Digital Strategy & Design
In October 2017, Tuscaloosa Mayor Walt Maddox announced his candidacy for Governor of Alabama. Having collaborated with Mayor Maddox since 2005 through Matrix, I was entrusted with leading the digital design and strategy for his campaign
Design Challenge
The campaign required a cohesive digital presence that reflected Maddox's progressive vision and engaged a diverse electorate. The website needed to facilitate online donations, disseminate timely updates, and maintain consistency with the campaign's visual identity across various platforms.
My Approach
Visual Identity Development
Crafted a bold and modern aesthetic using graphic icons and high-quality imagery to resonate with voters and convey the campaign's forward-thinking ethos.
Website Design & Development
Designed and launched a responsive website that integrated donation functionalities (later removed post-campaign), event information, and multimedia content, ensuring accessibility and user engagement.
Content Management & Updates
Maintained the website's backend health, regularly updated blog posts, and refreshed photo galleries to reflect the campaign's dynamic activities..
Multimedia Production
Produced 19 episodes of the "Where’s Walt" YouTube series, incorporating motion graphics to enhance viewer engagement, particularly for audiences watching without sound
Collateral Design
- 45 event invitations
- 60 custom Facebook shareables
- 24 YouTube videos
- Mailchimp email templates
- outdoor billboards
- pushcards / direct mail
- web banner ads
Outcome
The integrated digital strategy and cohesive visual branding contributed to a compelling online presence that effectively communicated Maddox's campaign message. The website's design and functionality were recognized for their excellence and have been archived by the Library of Congress as part of the official records of the Alabama 2018 gubernatorial election.
When a voter decides on a candidate, they look at many, sometimes maybe trivial, factors; something like the look and feel of his or her website could make the difference. Having a clean, modern, and fresh website for the Maddox campaign set the tone for a campaign with those same attributes. The easy to navigate, eye-catching layout made us proud to distribute the link to anyone looking for campaign information.
